NBNitin Bhosle
Advertising technology · Dubai, UAE

Nitin Bhosle

AdTech & Publisher Monetization Leader

I help publishers, media organizations and digital platforms build scalable advertising ecosystems, improve monetization and solve complex campaign-delivery and technology-integration challenges.

Explore my workDownload CV
NB
GAM · AdX · MCMWeb · App · OTT
16+Years of experience
40+Websites & apps supported
30+Publishers onboarded
25MConcurrent users supported
360°Commercial + technical view
About me

Where revenue strategy meets technical execution.

I am an AdTech and digital-media professional with 16+ years across publisher monetization, advertising operations, programmatic advertising, performance marketing and web and app technology.

At SRMG Media Solutions, I lead advertising technology and monetization initiatives across 40+ websites, apps and partner publishers. My career has progressed from web development and campaign operations to global technical support, OTT advertising, publisher product enablement and AdTech leadership.

01

Commercial insight

Connecting inventory, audience, advertiser objectives and revenue opportunities.

02

Technical depth

Websites, apps, SDKs, tags, APIs, video advertising and diagnostics.

03

Operational excellence

Reliable QA, delivery, optimization, reporting and issue resolution.

04

Cross-functional leadership

Aligning Sales, Product, Engineering, Finance, clients and partners.

Core capabilities

An end-to-end AdTech toolkit.

Publisher monetization

GAMAdXMCMOpen BiddingHeader BiddingProgrammaticPricing RulesYield OptimizationMediationPassbacksPubMaticIndex ExchangeMagnite

Operations & platforms

DV360CM360Google AdsMeta AdsLinkedIn AdsZEDOVMAXSizmekShifuBlazeVoiroVideoPlazaAppsFlyer

Web, app & video

Google Mobile Ads SDKIMA SDKVASTNativeFluidRich MediaOTTDeep LinksGPTHTMLCSSJavaScriptWordPress

Data & measurement

GA4GTMLooker StudioPPIDCDPAqillizFirst-party DataClean RoomsCMPUMPDoubleVerifyIASOMID

Diagnostics & QA

Chrome DevToolsCharles ProxyHAR LogsConsole DebuggingSDK TestingTag ValidationCore Web VitalsReporting Reconciliation

Leadership & enablement

Publisher OnboardingProduct DocumentationCampaign PlanningClient SuccessTeam TrainingPartner EvaluationStakeholder Management
Career journey

Experience built across the advertising ecosystem.

Ad Tech Manager

SRMG Media Solutions · Dubai, UAE
Oct 2023 – Present
  • Lead the AdTech and monetization roadmap across 40+ websites, mobile apps and partner publishers.
  • Architect GAM and AdX setups spanning MCM, direct and programmatic demand, Open Bidding, pricing and passbacks.
  • Lead web/app integrations, partner onboarding, troubleshooting, audience activation and Looker Studio reporting.

Senior Product Specialist

Affinity Global Advertising (AdOpsOne) · Mumbai
Feb 2022 – Oct 2023
  • Onboarded 30+ publishers and configured inventory, placements, smart refresh, header bidding and demand.
  • Diagnosed ad-serving, reporting, browser-console and Core Web Vitals issues.
  • Designed automation wireframes and product implementation documentation.

Assistant Manager – Client Success & Media

Disney+ Hotstar · Mumbai
Jan 2019 – Jan 2022
  • Managed end-to-end advertising operations for IPL and high-traffic live sports.
  • Supported events reaching approximately 25 million concurrent users.
  • Managed and trained a 10–15 person team while coordinating Sales, Product, Marketing and sports playout.

Manager – Ad Operations & Performance Marketing

Network18 · Mumbai
Feb 2017 – Jan 2019
  • Led publisher ad operations across Firstpost, News18, CNBC-TV18, Tech2 and Overdrive.
  • Optimized direct/programmatic campaigns and resolved discrepancies and delivery issues.
  • Managed audience acquisition via Google Ads and third-party traffic partners.

Senior Technical Support Engineer

ZEDO India · Mumbai
Feb 2015 – Feb 2017
  • Delivered global support to publishers, advertisers and ad networks.
  • Resolved integration, passback, discrepancy, UI and reporting issues.
  • Implemented new formats and converted customer feedback into product recommendations.

Ad Trafficker & Campaign Manager

ZEDO India · Mumbai
Jan 2013 – Jan 2015
  • Managed campaigns from insertion order through targeting, optimization and reporting.
  • Quality-assured third-party tags, HTML and rich-media creatives.

Associate – Account Management

Auxano Technologies · Mumbai
Mar 2012 – Dec 2012
  • Supported SourceMedia editorial properties, DFP coordination, analytics and lead reporting.

Web Designer

Epoch Outsourcing · Mumbai
Jul 2011 – Jan 2012
  • Built and maintained WordPress, Joomla and Magento sites using HTML and CSS.

Processing Officer – Data Quality

Maersk Global Service Center · Mumbai
Nov 2008 – Jan 2010
  • Managed accurate, compliant documentation and verification workflows.
Selected work

Projects with commercial and technical impact.

01

Multi-publisher monetization

Advertising architecture and revenue enablement across 40+ websites, applications and partner publishers.

GAMAdXMCMYield
02

Mobile-app monetization

Onboarding and technical coordination for app inventory, native/display/video formats, SDK QA and reporting.

SDKNativeIMAVAST
03

Live-sports & OTT operations

High-volume campaign delivery, real-time pacing and issue resolution during major sports events.

OTTVideoQAPacing
04

Audience activation

Privacy-aware audience planning through PPID, CDP, first-party data and contextual signals.

PPIDCDPGA4GTM
05

Publisher performance

Header bidding, smart refresh, demand integration, page speed and monetization recommendations.

Header BiddingCWVYield
06

Executive analytics

Decision-ready Looker Studio reporting for inventory, delivery, revenue, eCPM, viewability and geography.

Looker StudioGA4Reporting
Evidence of impact

Career highlights.

3×Improved advertising performance on selected publisher properties.
30+Publishers successfully onboarded at Affinity Global.
25MConcurrent users supported during live-sports operations.
40+Websites, applications and partner properties currently supported.
10–15Team members managed and trained in OTT operations.
16+Years spanning every major layer of digital advertising delivery.
Beyond work

Curious by nature. Practical by instinct.

Outside work, I enjoy sports, music and cooking. I value continuous learning, practical experimentation, family and keeping pace with changes in advertising technology and digital media.

SportsMusicCookingLearning

How I work

Understand the objective → assess readiness → design the solution → coordinate implementation → conduct QA → monitor performance → optimize → communicate clear recommendations.

AdTech insights

Ideas from the operator’s desk.

Coming soon

Publisher onboarding checklist

Practical perspectives on publisher monetization, campaign delivery and advertising technology.

Coming soon

How AdTech affects Core Web Vitals

Practical perspectives on publisher monetization, campaign delivery and advertising technology.

Coming soon

Campaign underdelivery: where to look first

Practical perspectives on publisher monetization, campaign delivery and advertising technology.

Let’s connect

Discuss an opportunity.

Career opportunities, publisher monetization, AdTech integrations, industry networking and knowledge sharing.

Email
nitin044@gmail.com

UAE
+971 52 550 4078

India
+91 86522 82982